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The Broncos and Ent Credit Union on Monday announced a multi-year partnership agreement, marking the first time in more than 20 years the franchise has made a major change in its banking sponsor.
The Broncos had previously been partnered with U.S. Bank, but are making the move to Ent, the largest credit union in Colorado.
The partnership continues a run over the past year in which the franchise has come to new major partnership agreements, including last spring’s training facility naming rights agreement with what is now CommonSpirit Health System.
“We’re thrilled to welcome Ent to our team not only as the Broncos’ official banking partner but also as a Broncos Foundation Legacy Partner,” Broncos chief commercial officer Dennis Moore said in a release announcing the partnership with Ent. “This transformational partnership continues the strong momentum throughout our business, and we look forward to working with Ent and its employees to make a positive impact in Broncos Country.”
In addition to the usual programming, activations and signage at Empower Field, the foundation legacy partnership means Ent will be involved in the club’s community efforts and will sponsor the Broncos’ community appearance jerseys with a logo patch.
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